In search of the obvious : the antidote for today's marketing mess /
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people a...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2008.
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Acceso en línea: | Texto completo |