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Social and experiential retailing /
The articles in this two-part e-book disseminate findings that provide insights into how the (e- )retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addres...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[England] :
Emerald Group Pub.,
2007.
|
| Colección: | International Journal of Retail & Distribution Management (Online) ;
vol. 35, issue 6/7. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; CONTENTS 6; EDITORIAL ADVISORY BOARD; Guest editorial; An integrative framework capturing experiential and utilitarian shopping experience; A commentary on social and experiential (e- )retailing and (e- )shopping deserts; Planning for health: generation, regeneration and food in Sandwell; Shopping for pleasure? Shopping experiences of Hungarian consumers; The shopping experience of female fashion leaders; Hedonic usage of product virtualization technologies in online apparel shopping; Consumers online: intentions, orientations and segmentation; CONTENTS 7; Guest editorial.