Social and experiential retailing /
The articles in this two-part e-book disseminate findings that provide insights into how the (e- )retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addres...
Clasificación: | Libro Electrónico |
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Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[England] :
Emerald Group Pub.,
2007.
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Colección: | International Journal of Retail & Distribution Management (Online) ;
vol. 35, issue 6/7. |
Temas: | |
Acceso en línea: | Texto completo |