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Social and experiential retailing /

The articles in this two-part e-book disseminate findings that provide insights into how the (e- )retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addres...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Dennis, Charles (Charles E.), King, Tamira
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [England] : Emerald Group Pub., 2007.
Colección:International Journal of Retail & Distribution Management (Online) ; vol. 35, issue 6/7.
Temas:
Acceso en línea:Texto completo