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Social and experiential retailing /
The articles in this two-part e-book disseminate findings that provide insights into how the (e- )retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addres...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[England] :
Emerald Group Pub.,
2007.
|
| Colección: | International Journal of Retail & Distribution Management (Online) ;
vol. 35, issue 6/7. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 019 | |a 171580385 | ||
| 020 | |a 9781846635076 | ||
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| 082 | 0 | 4 | |a 381/.1 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Social and experiential retailing / |c guest editors, Charles Dennis and Tamira King. |
| 260 | |a [England] : |b Emerald Group Pub., |c 2007. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a International Journal of Retail & Distribution Management ; |v vol. 35, issue 6/7 | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a The articles in this two-part e-book disseminate findings that provide insights into how the (e- )retail sector is responding (or should respond) to the challenges of social and experiential retailing. In the second part, some of the more applied aspects of social and experiential retails are addressed, through authors' discussion of branding and corporate values, the Swedish corporate retail image, festival markets, shopping motivation, online shopping privacy, and the use of sound in e-retail stores. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; CONTENTS 6; EDITORIAL ADVISORY BOARD; Guest editorial; An integrative framework capturing experiential and utilitarian shopping experience; A commentary on social and experiential (e- )retailing and (e- )shopping deserts; Planning for health: generation, regeneration and food in Sandwell; Shopping for pleasure? Shopping experiences of Hungarian consumers; The shopping experience of female fashion leaders; Hedonic usage of product virtualization technologies in online apparel shopping; Consumers online: intentions, orientations and segmentation; CONTENTS 7; Guest editorial. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Retail trade |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Shopping. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Magasinage. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a shopping. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Retail trade |x Management |2 fast | |
| 650 | 7 | |a Shopping |2 fast | |
| 700 | 1 | |a Dennis, Charles |q (Charles E.) |1 https://id.oclc.org/worldcat/entity/E39PCjFWXQGgt7f6tgqqv9F8BX | |
| 700 | 1 | |a King, Tamira. | |
| 758 | |i has work: |a Social and experiential retailing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXfRh7Pt7Q9pqBPpHBbrv3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a International Journal of Retail & Distribution Management (Online) ; |v vol. 35, issue 6/7. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=306243 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n BDZ0020746610 | ||
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