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Revenue management and survival analysis in the automobile industry /

Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-base...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jerenz, André (Autor)
Formato: Tesis Electrónico eBook
Idioma:Inglés
Publicado: Wiesbaden : Betriebswirtschaftlicher Verl. Gabler, 2008.
Edición:1. ed.
Colección:Gabler Edition Wissenschaft.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Revenue management and survival analysis in the automobile industry /  |c André Jerenz ; with a foreword by Ulrich Tüshaus. 
250 |a 1. ed. 
260 |a Wiesbaden :  |b Betriebswirtschaftlicher Verl. Gabler,  |c 2008. 
300 |a 1 online resource (XVIII, 168 pages) :  |b graph. Darst 
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504 |a Includes bibliographical references. 
588 0 |a Print version record. 
520 8 |a Today, the automobile industry is faced by increasing price competition while profit margins are shrinking. The used car sector is affected the most, amplified by excess supply in day registrations and the impact of the continuing rebate war in the new car sector. André Jerenz develops a price-based revenue management framework to support retailers in establishing better and more profitable pricing strategies, including assigning an initial asking price and the adjustment of price over time. For the profit maximization problem of a used car retailer, the author derives different algorithms for determining optimal strategies by applying stochastic control theory. Within the scope of the demand forecasting component, he proposes the adoption of survival analysis for estimating individual price response functions, modeled by parametric and semi-parametric survival functions. Thus, the effects of variables such as the asking price are taken into account. The evaluation of data from a case study in the German used car market reveals a significant potential for an increase in profitability and confirms the proposed price-based revenue management concept. 
505 0 |a Revenue Management and the Automobile Industry -- Modeling the Price-Based Revenue Management Problem -- Survival Analysis: Estimation of the Price-Response Function -- Validation of the Survival Analysis Approach: a Case Study within the Used Car Market -- Computational Analysis: Proof of Concept -- Conclusions and Further Directions. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Revenue management. 
650 6 |a Rentabilité  |x Gestion. 
650 0 7 |a Operations research.  |2 cct 
650 0 7 |a Economics/Management Science.  |2 cct 
650 0 7 |a Operations Research/Decision Theory.  |2 cct 
650 0 7 |a Economics.  |2 cct 
650 7 |a Science économique.  |2 eclas 
650 7 |a Affaires.  |2 eclas 
650 7 |a Economie de l'entreprise.  |2 eclas 
650 7 |a Revenue management  |2 fast 
650 7 |a Gebrauchtwagenhandel  |2 gnd 
650 7 |a Revenue Management  |2 gnd 
650 7 |a Preispolitik  |2 gnd 
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655 7 |a Thèses et écrits académiques.  |2 rvmgf 
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