Customer relationship management.
In August 2000, the tyre industry experienced mass anxiety when Firestone was forced to recall many of its tyres due to a number of fatalities. This triggered countless customer enquiries and, as a result, the Firestone website crashed, staying down for the next twelve hours. Michelin were also inun...
Clasificación: | Libro Electrónico |
---|---|
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford :
Emerald Group Pub.,
2005.
|
Temas: | |
Acceso en línea: | Texto completo |