Selling modernity : advertising in twentieth-century Germany /

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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Swett, Pamela E., 1970- (Editor ), Wiesen, S. Jonathan (Editor ), Zatlin, Jonathan R., 1963- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2007.
Colección:e-Duke books scholarly collection.
Temas:
1900-1999
Advertising > Germany > History > 20th century.
Consumption (Economics) > Germany > History > 20th century.
Consumer behavior > Germany > History > 20th century.
Consommateurs > Comportement > Allemagne > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
HISTORY > Europe > Germany.
Advertising
Consumer behavior
Consumption (Economics)
Germany
History
Acceso en línea:Texto completo
Descripción
Sumario:A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.
Descripción Física:1 online resource (xx, 364 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 329-345) and index.
ISBN:9780822390350
0822390353
9786612923548
6612923547
1282923544
9781282923546

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