Selling modernity : advertising in twentieth-century Germany /

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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Swett, Pamela E., 1970- (Editor ), Wiesen, S. Jonathan (Editor ), Zatlin, Jonathan R., 1963- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Durham : Duke University Press, 2007.
Colección:e-Duke books scholarly collection.
Temas:
1900-1999
Advertising > Germany > History > 20th century.
Consumption (Economics) > Germany > History > 20th century.
Consumer behavior > Germany > History > 20th century.
Consommateurs > Comportement > Allemagne > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
HISTORY > Europe > Germany.
Advertising
Consumer behavior
Consumption (Economics)
Germany
History
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