Consumer value : a framework for analysis and research /

'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by brin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Holbrook, Morris B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1999.
Colección:Routledge interpretive marketing research series.
Temas:
Consumer behavior.
Consumers > Research > Methodology.
Consommateurs > Comportement.
Consommateurs > Recherche > Méthodologie.
Consumer behavior
Consumers > Research > Methodology
Consumentengedrag.
Onderzoeksmethoden.
Consommateurs > Attitudes.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction to consumer value / Morris B. Holbrook
  • The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt
  • Value as excellence in the consumption experience / Richard L. Oliver
  • The value of status and the status of value / Michael R. Solomon
  • Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins
  • The dangers and opportunities of playful consumption / Kent Grayson
  • Aesthetic value : beauty in art and fashion / Janet Wagner
  • Ethics and the typology of consumer value / N. Craig Smith
  • Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown
  • Conclusions / Morris B. Holbrook.

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