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Consumer value : a framework for analysis and research /
'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by brin...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1999.
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| Colección: | Routledge interpretive marketing research series.
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| Temas: | |
| Acceso en línea: | Texto completo |