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Consumer value : a framework for analysis and research /
'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by brin...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1999.
|
| Colección: | Routledge interpretive marketing research series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Consumer value : |b a framework for analysis and research / |c edited by Morris B. Holbrook. |
| 260 | |a London ; |a New York : |b Routledge, |c 1999. | ||
| 300 | |a 1 online resource (xvi, 203 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 380 | |a Bibliography | ||
| 490 | 1 | |a Routledge interpretive marketing research series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction to consumer value / Morris B. Holbrook -- The value of time in the context of waiting and delays / France Leclerc and Bernd H. Schmitt -- Value as excellence in the consumption experience / Richard L. Oliver -- The value of status and the status of value / Michael R. Solomon -- Possessions, materialism, and other-directedness in the expression of self / Marsha L. Richins -- The dangers and opportunities of playful consumption / Kent Grayson -- Aesthetic value : beauty in art and fashion / Janet Wagner -- Ethics and the typology of consumer value / N. Craig Smith -- Devaluing value : the apophatic ethic and the spirit of postmodern consumption / Stephen Brown -- Conclusions / Morris B. Holbrook. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a 'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena. The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular. | ||
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Research |x Methodology. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Recherche |x Méthodologie. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |x Research |x Methodology |2 fast | |
| 650 | 1 | 7 | |a Consumentengedrag. |2 gtt |
| 650 | 1 | 7 | |a Onderzoeksmethoden. |2 gtt |
| 650 | 7 | |a Consommateurs |x Attitudes. |2 ram | |
| 650 | 7 | |a Consommateurs |x Recherche |x Méthodologie. |2 ram | |
| 700 | 1 | |a Holbrook, Morris B. | |
| 758 | |i has work: |a Consumer value (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG49fGgGDrD7cBw3byqJDq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
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| 776 | 0 | 8 | |i Print version: |t Consumer value. |d London ; New York : Routledge, 1999 |w (DLC) 98033544 |
| 830 | 0 | |a Routledge interpretive marketing research series. | |
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