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Consumer value : a framework for analysis and research /
'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by brin...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1999.
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| Colección: | Routledge interpretive marketing research series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | 'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails. This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena. The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality. With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular. |
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| Descripción Física: | 1 online resource (xvi, 203 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780203010679 0203010671 9780415191920 0415191920 9780415191937 0415191939 0203202872 9780203202876 9786610195558 6610195552 128019555X 9781280195556 1134652860 9781134652860 0203261135 9780203261132 |