Changing the conversation : messages for improving public understanding of engineering /

"Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the p...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: National Academy of Engineering. Committee on Public Understanding of Engineering Messages
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : National Academies Press, ©2008.
Temas:
Engineering > United States > Public opinion.
Engineering > Social aspects > United States.
Engineers > United States > Public opinion.
Ingénierie > Aspect social > États-Unis.
Ingénieurs > États-Unis > Opinion publique.
TECHNOLOGY & ENGINEERING > History.
Engineering > Social aspects
Engineers > Public opinion
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front matter
  • Executive summary
  • 1: Introduction
  • 2: Development of a positioning statement, themes, and messages
  • 3: Research results
  • 4: Conclusions and recommendations
  • Appendix A: Biographies of committee members
  • Appendix B: In-depth interviews: interviewer's guide
  • Appendix C: Focus groups: moderator's guide
  • parents
  • Appendix D: Focus groups: moderator's guide
  • teens
  • Appendix E: Youth triads: moderator's guide
  • Appendix F: Online survey.

Ejemplares similares