Changing the conversation : messages for improving public understanding of engineering /

"Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: National Academy of Engineering. Committee on Public Understanding of Engineering Messages
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : National Academies Press, ©2008.
Temas:
Engineering > United States > Public opinion.
Engineering > Social aspects > United States.
Engineers > United States > Public opinion.
Ingénierie > Aspect social > États-Unis.
Ingénieurs > États-Unis > Opinion publique.
TECHNOLOGY & ENGINEERING > History.
Engineering > Social aspects
Engineers > Public opinion
United States
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