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Changing the conversation : messages for improving public understanding of engineering /
"Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the p...
| Clasificación: | Libro Electrónico |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
National Academies Press,
©2008.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Changing the Conversation provides actionable strategies and market-tested messages for presenting a richer, more positive image of engineering. This book presents and discusses in detail market research about what the public finds most appealing about engineering - as well as what turns the public off." "Changing the Conversation is a vital tool for improving the public image of engineering and outreach efforts related to engineering. It will be used by engineers in professional and academic settings including informal learning environments (such as museums and science centers), engineering schools, national engineering societies, technology-based corporations that support education and other outreach to schools and communities, and federal and state agencies and labs that do or promote engineering, technology, and science."--Jacket |
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| Descripción Física: | 1 online resource (xiv, 150 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780309119351 0309119359 1281767328 9781281767325 9786611767327 6611767320 0309134358 9780309134354 |