Web 2.0 heroes : interviews with 20 Web 2.0 influencers /

"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, a...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Jones, Bradley
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : Wiley Pub., ©2008.
Series:Heroes.
Subjects:
Web 2.0.
Telecommunications engineers > Interviews.
Web sites.
Ingénieurs des télécommunications > Entretiens.
Sites Web.
BIOGRAPHY & AUTOBIOGRAPHY > General.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Telecommunications engineers
Web 2.0
Web sites
Interviews
Online Access:Texto completo
Description
Summary:"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, and putting the user in control." "Here is a rich smorgasbord of unique viewpoints - from bloggers, social networking developers, corporate communicators, online strategists, distinguished engineers, and others. These are the people who are shaping today's Web. What they have to say can help you shape your organization's future."--Jacket
Item Description:Includes index.
Physical Description:1 online resource (xiv, 273 pages) : illustrations
ISBN:9780470378953
0470378956
9780470241998
0470241993
9786611285814
6611285814

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