Web 2.0 heroes : interviews with 20 Web 2.0 influencers /

"Web 2.0 is not about mass marketing. It's about actually understanding the masses. And it's not about controlling the message. It's about engaging the audience and actually hearing what they have to say. It's about enabling creativity, realizing a culture of contribution, a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Jones, Bradley
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Wiley Pub., ©2008.
Colección:Heroes.
Temas:
Web 2.0.
Telecommunications engineers > Interviews.
Web sites.
Ingénieurs des télécommunications > Entretiens.
Sites Web.
BIOGRAPHY & AUTOBIOGRAPHY > General.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Telecommunications engineers
Web 2.0
Web sites
Interviews
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