Corporate and organizational marketing /

All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Powell, Shaun M., Balmer, John M. T., Melewar, T. C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Corporate communications ; v. 12, no. 4.
Temas:
Corporate image > Case studies.
Social responsibility of business > Case studies.
Branding (Marketing) > Case studies.
Relationship marketing > Case studies.
Entreprises > Image > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Stratégie de marque > Études de cas.
Marketing relationnel > Études de cas.
BUSINESS & ECONOMICS > Public Relations.
Branding (Marketing)
Corporate image
Relationship marketing
Social responsibility of business
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; CSR expectations: the focus of corporate marketing; Understanding the pitfalls in the corporate rebranding process; Student corporate brand identification: an exploratory case study; Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway; Managing vision and the brand within the creative industries; Understanding the meaning of corporate identity: a conceptual and semiological approach; Call for Papers.

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