Corporate and organizational marketing /

All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Powell, Shaun M., Balmer, John M. T., Melewar, T. C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Corporate communications ; v. 12, no. 4.
Temas:
Corporate image > Case studies.
Social responsibility of business > Case studies.
Branding (Marketing) > Case studies.
Relationship marketing > Case studies.
Entreprises > Image > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Stratégie de marque > Études de cas.
Marketing relationnel > Études de cas.
BUSINESS & ECONOMICS > Public Relations.
Branding (Marketing)
Corporate image
Relationship marketing
Social responsibility of business
Case studies
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