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Corporate and organizational marketing /
All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symp...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
2007.
|
| Colección: | Corporate communications ;
v. 12, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Corporate and organizational marketing / |c guest editors, Shaun Powell, John M.T. Balmer and T.C. Melewar. |
| 260 | |a [Bradford, England] : |b Emerald, |c 2007. | ||
| 300 | |a 1 online resource | ||
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| 490 | 1 | |a Corporate communications, |x 1356-3289 ; |v v. 12, no. 4 | |
| 500 | |a Title from PDF cover (viewed February 15, 2008). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identi | ||
| 505 | 0 | |a Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; CSR expectations: the focus of corporate marketing; Understanding the pitfalls in the corporate rebranding process; Student corporate brand identification: an exploratory case study; Relationship outcomes as determinants of reputation Peggy Simcic Brønn Norwegian School of Management, Oslo, Norway; Managing vision and the brand within the creative industries; Understanding the meaning of corporate identity: a conceptual and semiological approach; Call for Papers. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Corporate image |v Case studies. | |
| 650 | 0 | |a Social responsibility of business |v Case studies. | |
| 650 | 0 | |a Branding (Marketing) |v Case studies. | |
| 650 | 0 | |a Relationship marketing |v Case studies. | |
| 650 | 6 | |a Entreprises |x Image |v Études de cas. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |v Études de cas. | |
| 650 | 6 | |a Stratégie de marque |v Études de cas. | |
| 650 | 6 | |a Marketing relationnel |v Études de cas. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 655 | 7 | |a Case studies |2 fast | |
| 700 | 1 | |a Powell, Shaun M. | |
| 700 | 1 | |a Balmer, John M. T. | |
| 700 | 1 | |a Melewar, T. C. | |
| 758 | |i has work: |a Corporate and organizational marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGpt6yfKXmd8KdGdTb3RKd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Corporate communications ; |v v. 12, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=328716 |z Texto completo |
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