Corporate and organizational marketing /

All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symp...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Powell, Shaun M., Balmer, John M. T., Melewar, T. C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Corporate communications ; v. 12, no. 4.
Temas:
Corporate image > Case studies.
Social responsibility of business > Case studies.
Branding (Marketing) > Case studies.
Relationship marketing > Case studies.
Entreprises > Image > Études de cas.
Entreprises > Responsabilité sociale > Études de cas.
Stratégie de marque > Études de cas.
Marketing relationnel > Études de cas.
BUSINESS & ECONOMICS > Public Relations.
Branding (Marketing)
Corporate image
Relationship marketing
Social responsibility of business
Case studies
Acceso en línea:Texto completo
Descripción
Sumario:All of the articles comprising this e-book were originally presented at the 9th International Corporate Identity Group (ICIG) symposium. The symposium was organized by Dr. Shaun Powell, with Professor John M.T. Balmer and Professor T.C. Melewar serving as consultant organisers. The theme of the symposium was, "Corporate Marketing and the Branding of the Organization". Mindful of the broad theme of the ICIG symposium this special edition is entitled, "Corporate and Organizational Marketing." The articles that comprise it include the article titles, "Understanding the meaning of corporate identi
Notas:Title from PDF cover (viewed February 15, 2008).
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781846637056
1846637058
ISSN:1356-3289 ;

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