Mobile customer relationship management /
This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to...
Clasificación: | Libro Electrónico |
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Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Bradford, England] :
Emerald,
2007.
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Colección: | Business process management journal ;
v. 13, no. 6. |
Temas: | |
Acceso en línea: | Texto completo |