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Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business /
We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
| Colección: | Journal of business strategy ;
v. 28, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 019 | |a 935265953 | ||
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| 050 | 4 | |a HD30.28 |b .S64eb vol. 28, no. 4 | |
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| 082 | 0 | 4 | |a 658.4/012 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Special issue : |b design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business / |c [guest editors, Jeanne Liedtka, Roger Martin and Dt Ogilvie]. |
| 246 | 3 | 0 | |a Design and business |
| 260 | |a [Bradford, England] : |b Emerald, |c [2007] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Journal of business strategy, |x 0275-6668 ; |v v. 28, no. 4 | |
| 500 | |a Title from PDF cover (viewed November 28, 2007). | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Cover; Table of contents; Editors' note; Design and business: why can't we be friends?; Artistry for the strategist; The second road of thought: how design offers strategy a new toolkit; Possibility thinking: lessons from breakthrough engineering; Abduction: a pre-condition for the intelligent design of strategy; Daily life, not markets: customer-centered design; Learning to design: giving purpose to heart, hand and mind; The practice of breakthrough strategies by design; Strategizing through playful design. | |
| 520 | |a We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never seem to recognize that design holds out any promise greater than the creation of sleek, high-end products. But design offers business so much more. To illustrate this, we need to swim upstream from the act of designing to the thinking behind design in order to show how design thinking can help businesses deve | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Strategic Planning. |2 bisacsh | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 700 | 1 | |a Liedtka, Jeanne. | |
| 700 | 1 | |a Martin, Roger. | |
| 700 | 1 | |a Ogilvie, dt. | |
| 776 | 0 | 8 | |i Print version: |a Liedtka, Jeanne. |t Design and Business : Design and Business. |d Bradford : Emerald Group Publishing Limited, ©2007 |z 9781846635281 |
| 830 | 0 | |a Journal of business strategy ; |v v. 28, no. 4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=320637 |z Texto completo |
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| 938 | |a YBP Library Services |b YANK |n 2740182 | ||
| 994 | |a 92 |b IZTAP | ||