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Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business /

We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Liedtka, Jeanne, Martin, Roger, Ogilvie, dt
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, [2007]
Colección:Journal of business strategy ; v. 28, no. 4.
Temas:
Acceso en línea:Texto completo