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Special issue : design and business, artistry for the strategist, a design toolkit for strategy, possibility thinking, achieving customer-centered design, design education for business /
We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | Journal of business strategy ;
v. 28, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never seem to recognize that design holds out any promise greater than the creation of sleek, high-end products. But design offers business so much more. To illustrate this, we need to swim upstream from the act of designing to the thinking behind design in order to show how design thinking can help businesses deve |
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| Notas: | Title from PDF cover (viewed November 28, 2007). |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781846635298 1846635292 |
| ISSN: | 0275-6668 ; |