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Business-to-business services : multiple markets and multi-disciplinary perspectives for the twenty-first century /
This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outl...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
|
| Colección: | Journal of services marketing ;
v. 21, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Business-to-business services : |b multiple markets and multi-disciplinary perspectives for the twenty-first century / |c guest editors, Katherine Tyler [and others]. |
| 260 | |a [Bradford, England] : |b Emerald, |c [2007] | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Journal of services marketing, |x 0887-6045 ; |v v. 21, no. 5 | |
| 500 | |a Title from PDF caption (viewed November 27, 2007). | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outlet which focuses solely on SBMs which would provide a locus for dialogue. Therefore this e-book has been designed to begin to fill those gaps. The accepted papers were empirical and conceptual, qualitative and quantitative, and their authors were from the USA, Belgium, Germany, Australia, Scandinavi. | ||
| 505 | 0 | |a Cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial marketing. | |
| 650 | 0 | |a Customer services. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 700 | 1 | |a Tyler, Katherine. | |
| 758 | |i has work: |a Business-to-business services (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGtdjKM3gW8G3CGwHy9Kv3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of services marketing ; |v v. 21, no. 5. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=320647 |z Texto completo |
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