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Business-to-business services : multiple markets and multi-disciplinary perspectives for the twenty-first century /
This e-book addresses the concept of services business markets (SBMs). The guest editors raise the point that SBMs are more uncertain, complex, and interdependent than B2B markets; yet there is no comprehensive, critical literature review of services business markets, nor is there a publication outl...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bradford, England] :
Emerald,
[2007]
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| Colección: | Journal of services marketing ;
v. 21, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |