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The marketing challenges within the enlarged single European market /
The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challen...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2007.
|
| Colección: | European journal of marketing ;
vol. 41, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 4 | |a The marketing challenges within the enlarged single European market / |c guest editor Stanley Paliwoda. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2007. | ||
| 300 | |a 1 online resource (177 pages) | ||
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| 490 | 1 | |a European journal of marketing, |x 0309-0566 ; |v vol. 41, no. 3/4 (2007) | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges. This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities, threats and challenges created by the EU enlargement process. | ||
| 505 | 0 | |a The marketing challenges within the enlarged Single European Market -- Competitive advantage in the marketing of products within the enlarged European Union -- Designing the marketing-sales interface in B2B firms -- Brand strategies of Western MNCs as drivers of globalization in Central and Eastern Europe -- Positioning of retail stores in Central and Eastern European accession states -- Determinants and antecedents of general attitudes towards advertising -- Cross-national differences in consumer response to the framing of advertising messages -- Economics and politics of advertising: evidence from the enlarging European Union -- A cross-cultural comparison of self-serive technology use -- An examination of cross-border shopping behaviour in South-East Europe -- The practical aspect of British companies establishing and devoping business in Poland. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |z Europe. | |
| 650 | 0 | |a Industrial management |z Europe. | |
| 650 | 6 | |a Marketing |z Europe. | |
| 650 | 6 | |a Gestion d'entreprise |z Europe. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 651 | 7 | |a Europe |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJxCxPbbk4CPJDQJb4r6rq | |
| 700 | 1 | |a Paliwoda, Stanley J. | |
| 758 | |i has work: |a The marketing challenges within the enlarged single European market (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFXt7VWcVCfhWbYgJPkGgX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a European journal of marketing ; |v vol. 41, no. 3/4. | |
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