The marketing challenges within the enlarged single European market /
The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challen...
Clasificación: | Libro Electrónico |
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Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2007.
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Colección: | European journal of marketing ;
vol. 41, no. 3/4. |
Temas: | |
Acceso en línea: | Texto completo |