The marketing challenges within the enlarged single European market /

The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Paliwoda, Stanley J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2007.
Colección:European journal of marketing ; vol. 41, no. 3/4.
Temas:
Marketing > Europe.
Industrial management > Europe.
Gestion d'entreprise > Europe.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Industrial management
Marketing
Europe
Acceso en línea:Texto completo
Descripción
Sumario:The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges. This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities, threats and challenges created by the EU enlargement process.
Descripción Física:1 online resource (177 pages)
ISBN:9781846633683
1846633680
9781846633690
1846633699
ISSN:0309-0566 ;

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