Review of marketing research. Volume 2 /
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Malhotra, Naresh K. |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
©2006.
|
Temas: | |
Acceso en línea: | Texto completo |
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