Cargando…

Review of marketing research. Volume 2 /

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Malhotra, Naresh K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, ©2006.
Temas:
Acceso en línea:Texto completo