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Review of marketing research. Volume 2 /
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Review of marketing research. |n Volume 2 / |c Naresh K. Malhotra, editor. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe, |c ©2006. | ||
| 300 | |a 1 online resource (240 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 700 | 1 | |a Malhotra, Naresh K. | |
| 776 | 0 | 8 | |i Print version: |t Review of marketing research. Volume 2. |d Armonk, N.Y. : M.E. Sharpe, ©2006 |z 0765613050 |z 9780765613059 |w (OCoLC)62677941 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=302483 |z Texto completo |
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