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Review of marketing research. Volume 2 /
Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
©2006.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies. |
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| Descripción Física: | 1 online resource (240 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780765621221 0765621223 9780857247247 0857247247 |