Developments in human observation methodologies /

The editors' intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which col...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lee, Nick, 1975-, Broderick, Amanda J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Qualitative market research ; v. 10, no. 1.
Temas:
Marketing research > Methodology.
Consumers > Research > Methodology.
Consumer behavior.
Marketing > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Consumers > Research > Methodology
Marketing research > Methodology
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • CONTENTS
  • EDITORIAL ADVISORY AND REVIEW BOARD
  • The past, present and future of observational research in marketing
  • Access to reality: observations on observational methods
  • Applications of functional magnetic resonance imaging for market research
  • Mapping the mind for the modern market researcher
  • The Mindcam methodology: perceiving through the native's eye
  • Can managers use handheld technologies to support salespeople?
  • The application of physiological observation methods to emotion research
  • Book review.

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