Developments in human observation methodologies /

The editors' intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which col...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Lee, Nick, 1975-, Broderick, Amanda J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2007.
Colección:Qualitative market research ; v. 10, no. 1.
Temas:
Marketing research > Methodology.
Consumers > Research > Methodology.
Consumer behavior.
Marketing > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Marketing > Research.
Consumer behavior
Consumers > Research > Methodology
Marketing research > Methodology
Acceso en línea:Texto completo

Internet

Texto completo

Items no disponibles

Detalle de Existencias desde

Ejemplares similares