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Demographic change and the fashion market /
This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | Journal of fashion marketing and management ;
v. 9, no. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same
- myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing.
- Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence.