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Demographic change and the fashion market /

This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Estelami, Hooman, Jones, Richard M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2005.
Colección:Journal of fashion marketing and management ; v. 9, no. 4.
Temas:
Acceso en línea:Texto completo