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Reflections on business-to-business marketing in the twenty-first century /
In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to c...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
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| Colección: | European journal of marketing ;
v. 40, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to critically review the latest developments in business-to-business and international research and their contribution to knowledge. We believe that this special issue reflects the latest thinking in the field and the trends that are emerging. |
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| Descripción Física: | 1 online resource (211 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1845449231 9781845449230 |
| ISSN: | 0309-0566 ; |