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Reflections on business-to-business marketing in the twenty-first century /
In the first decade of the 21st century we can now look back and reflect on how perceptions of and research into industrial markets (or should we call them B2B markets?) have changed and developed. In this e-book of the European Journal of Marketing, we attempt, through our selection of papers, to c...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
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| Colección: | European journal of marketing ;
v. 40, no. 3/4. |
| Temas: | |
| Acceso en línea: | Texto completo |