Cargando…
Creating value with customers /
The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the di...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
|
| Colección: | Strategy and leadership ;
v. 34, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn133163123 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 000815s2006 enk ob 000 0 eng d | ||
| 040 | |a COCUF |b eng |e pn |c COCUF |d OCLCQ |d N$T |d YDXCP |d IDEBK |d E7B |d OCLCQ |d MERUC |d OCLCQ |d OCLCF |d OCLCO |d OCLCQ |d DEBSZ |d EBLCP |d OCLCQ |d AZK |d COCUF |d CNNOR |d CCO |d MOR |d PIFBR |d ZCU |d OCLCQ |d U3W |d STF |d BRL |d WRM |d NRAMU |d ICG |d MOQ |d VT2 |d AU@ |d OCLCQ |d G3B |d TKN |d DKC |d OCLCQ |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 69372059 |a 647487978 |a 888542391 |a 961659420 |a 962567443 |a 1037463165 | ||
| 020 | |a 1845449444 | ||
| 020 | |a 9781845449445 | ||
| 020 | |a 1845449452 |q (electronic bk.) | ||
| 020 | |a 9781845449452 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000053232942 | |
| 029 | 1 | |a DEBBG |b BV044083330 | |
| 029 | 1 | |a DEBSZ |b 430330545 | |
| 035 | |a (OCoLC)133163123 |z (OCoLC)69372059 |z (OCoLC)647487978 |z (OCoLC)888542391 |z (OCoLC)961659420 |z (OCoLC)962567443 |z (OCoLC)1037463165 | ||
| 050 | 4 | |a HF5415.5 |b .C74 2006eb | |
| 072 | 7 | |a BUS |x 018000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/12 |2 22 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Creating value with customers / |c editor, Robert M. Randall. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c ©2006. | ||
| 300 | |a 1 online resource (69 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Strategy & leadership, |x 087-8572 ; |v v. 34, no. 2 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the discrepancy between what customers say and what they do, and 4) Monitor market and customer opportunities and continuously update their technology strategy. | ||
| 505 | 0 | |a Cover; Table of contents; Editor's letter; The practice of co-creating unique value with customers: an interview with C.K. Prahalad; The customer-led bank: converting customers from defectors into fans; Gaining 3-D customer insight to drive profitable growth; How technology-driven business strategy can spur innovation and growth; Profiting from evidence-based management; Measuring the value of human capital investments: the SAP case; The strategist's bookshelf; CEO advisory; Quick takes. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Selling. | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Vente. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer services |2 fast | |
| 650 | 7 | |a Selling |2 fast | |
| 700 | 1 | |a Randall, Robert M. | |
| 758 | |i has work: |a Creating value with customers (Text) |1 https://id.oclc.org/worldcat/entity/E39PCXJtH4yxYDJvV9QjjfDFpd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Strategy and leadership ; |v v. 34, no. 2. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=258156 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37537893 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL258156 | ||
| 938 | |a ebrary |b EBRY |n ebr10120702 | ||
| 938 | |a EBSCOhost |b EBSC |n 157678 | ||
| 938 | |a YBP Library Services |b YANK |n 2431924 | ||
| 994 | |a 92 |b IZTAP | ||