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Creating value with customers /
The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the di...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
©2006.
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| Colección: | Strategy and leadership ;
v. 34, no. 2. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The four articles in this e-book suggest that companies need to learn to: 1)Adopt the revolutionary thinking involved in co-creating unique value with customers, 2) Develop unique value propositions based on six new imperatives for nurturing customer relationships, 3) Use new tools to explore the discrepancy between what customers say and what they do, and 4) Monitor market and customer opportunities and continuously update their technology strategy. |
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| Descripción Física: | 1 online resource (69 pages) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1845449444 9781845449445 1845449452 9781845449452 |
| ISSN: | 087-8572 ; |