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New research findings from Warwick Business School /
This special issue of Marketing Intelligence & Planning presents papers from themarketing group at Warwick BusinessSchool (WBS), over-viewing most of the WBSteam's on-going research interests. Scott Dacko joined WBS a few years agofrom the USA, where he had already built upan interest in th...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Bradford, England :
Emerald Group Pub.,
Ã2002.
|
| Series: | Marketing intelligence & planning ;
vol. 20, no. 2. |
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Understanding market entry timing decisions
- The R & D-marketing interface and new product entry strategy
- Internet, interaction and implications for marketing
- Leveraging corporate identity in the digital age
- How health managers see prescribing
- Marketing knowledge and the value of segmentation
- Tackling implementation impediments to marketing planning.