New research findings from Warwick Business School /

This special issue of Marketing Intelligence & Planning presents papers from themarketing group at Warwick BusinessSchool (WBS), over-viewing most of the WBSteam's on-going research interests. Scott Dacko joined WBS a few years agofrom the USA, where he had already built upan interest in th...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Simkin, Lyndon, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2002.
Colección:Marketing intelligence & planning ; vol. 20, no. 2.
Temas:
Marketing research.
Marketing.
Marketing
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Marketing > Research.
Marketing research
Acceso en línea:Texto completo
Descripción
Sumario:This special issue of Marketing Intelligence & Planning presents papers from themarketing group at Warwick BusinessSchool (WBS), over-viewing most of the WBSteam's on-going research interests. Scott Dacko joined WBS a few years agofrom the USA, where he had already built upan interest in the use of time: in marketingstrategy, market entry, managerial timingdecisions and consumer purchasing.
Descripción Física:1 online resource (61 pages)
ISBN:1845447093
9781845447090
ISSN:0263-4503 ;

Ejemplares similares