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Marketing.
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2005.
|
| Colección: | Strategic direction ;
v. 21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Viewpoint The importance of marketing; Selling to China's rich and not so rich Need to go beyond the luxury market; Du Pont and the art of not coming unstuck Lessons learned from a customer-centric approach to business; eBay
- if you can't beat it, join it Online giant goes on creating marketplaces; Levi's adaptable standards Knowing where and when one size fits all; Securing customer loyalty Is advocacy the way forward?; McDonald's are ''lovin' it'' Preserving the brand online; B & Q's moves to target female customers Beyond boys' toys.
- What's in a name? Branding: what it means to you and your customerInternational marketing research The importance of being complex; What's on the web; Abstracts; Suggested reading; Diary.