Marketing.
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...
Clasificación: | Libro Electrónico |
---|---|
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Bradford :
Emerald Group Pub.,
2005.
|
Colección: | Strategic direction ;
v. 21, no. 6. |
Temas: | |
Acceso en línea: | Texto completo |