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Marketing.
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2005.
|
| Colección: | Strategic direction ;
v. 21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 260 | |a Bradford : |b Emerald Group Pub., |c 2005. | ||
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| 490 | 1 | |a Strategic direction, |x 0258-0543 ; |v v. 21, no. 6 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability. | ||
| 505 | 0 | |a Viewpoint The importance of marketing; Selling to China's rich and not so rich Need to go beyond the luxury market; Du Pont and the art of not coming unstuck Lessons learned from a customer-centric approach to business; eBay -- if you can't beat it, join it Online giant goes on creating marketplaces; Levi's adaptable standards Knowing where and when one size fits all; Securing customer loyalty Is advocacy the way forward?; McDonald's are ''lovin' it'' Preserving the brand online; B & Q's moves to target female customers Beyond boys' toys. | |
| 505 | 8 | |a What's in a name? Branding: what it means to you and your customerInternational marketing research The importance of being complex; What's on the web; Abstracts; Suggested reading; Diary. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Economics. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Économie politique. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a economics. |2 aat | |
| 650 | 7 | |a Economics |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 830 | 0 | |a Strategic direction ; |v v. 21, no. 6. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=233894 |z Texto completo |
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