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Marketing.
In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer valu...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford :
Emerald Group Pub.,
2005.
|
| Colección: | Strategic direction ;
v. 21, no. 6. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In these times of constantly shrinking budgets and increased competition, a market-driven strategy allows a company to truly understand its market and the customers that are the basis for this market. This effort allows for a more effective integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability. |
|---|---|
| Descripción Física: | 1 online resource (46 pages) : illustrations, portrait |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 1845442989 9781845442989 9781845441371 1845441370 |
| ISSN: | 0258-0543 ; |