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Call center benchmarking : deciding if good is good enough /
Annotation Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom l...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
West Lafayette, Ind. :
Ichor Business Books/Purdue University Press,
©2000.
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| Colección: | Customer access management.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Annotation Executives are beginning to recognize the potential of the call center as a significant revenue generator, perhaps one of the surest investments they can make in enhancing and creating customer value and bottom-line profits. Return on investments made in customer accessibility is seldom less than 100% in the first year, and frequently even more if customer lifetime value is included in the equation. Herein lies the challenge and the primary reason to benchmark your call center metrics against not only the best-in-the-world, but also your most direct competitors, i.e., best-in-class. This book describes in practical terms the "ins and outs" of benchmarking |
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| Notas: | Title from title screen. |
| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |