Cyber chain management /

This position paper revisits earlier research to outline contemporary thinking on the nature of cyber-marketing strategies and the implications for organisations in the post-Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities and uncertainties...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hackney, Ray, Burn, Janice
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bradford, England] : Emerald, 2004.
Colección:Business process management journal ; v. 10, no. 3.
Temas:
Electronic commerce.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Acceso en línea:Texto completo
Tabla de Contenidos:
  • EDITORIAL BOARD; Abstracts and keywords; Guest editorial; VIEWPOINT Realizing benefits of an information security program; The changing nature of cyber-marketing strategies; A framework for the sustainability of e-marketplaces; How to configure cyber chains via competence networks; Insights from the introduction of a supply chain co-ordinator; An information systems perspective of supply chain tool compatibility: the roles of technology fit and relationships; E-marketplaces and the future of supply chain management: opportunities and challenges.

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